Rebuilding a CRM business and restoring momentum
General Manager, YouveGotLeads · A Place for Mom
Context
YouveGotLeads was a CRM business serving hundreds of customers. It faced declining revenue and customer numbers alongside the need to renew its product.
Challenge
The business needed a stronger product foundation and a credible way to compete for customers again.
What I did
As General Manager, I led the business and the platform rebuild. The work joined commercial responsibility with architecture and product decisions, giving the turnaround a technical foundation.
Result
We reversed the revenue and customer decline and regained competitive deals. The rebuilt platform’s architecture became an internal reference model.
What it demonstrates
Technology leadership with direct business responsibility: improving the product and the trajectory of the business together.