Architecture
that can grow.
I design the systems behind the product: data models, cloud infrastructure, distributed services, and the integration points that determine whether a platform can scale.
Software & systemsTechnology Executive · Founder · Inventor
I lead teams through the work between an ambitious idea and a product people can use. Software architecture, AI applications, and technology company building.

Clean-sheet wearable design
to production at NNOXX
Raised by NNOXX during my
tenure as co-founder and CEO
From taking over a stalled
Expedia initiative to production
Named co-inventor across optical
sensing and personalization
01 / Where I create value
I design the systems behind the product: data models, cloud infrastructure, distributed services, and the integration points that determine whether a platform can scale.
Software & systemsI connect AI capabilities to useful workflows, sound architecture, and a business reason to build. My focus includes agents, retrieval, private AI, and creative IP.
AI systemsI bring product, engineering, team building, and commercial decisions together. Launching companies, taking hardware into production, and restoring a product’s momentum.
Product & company building02 / Selected work
NNOXX / Co-founder & CEO
Optics, firmware, software, manufacturing, and commercialization. One multidisciplinary effort, from clean-sheet design to production in approximately 18 months.
Explore the NNOXX storySeniorAdvisor / A Place for Mom
I co-founded SeniorAdvisor and built its first architecture and data model. It grew to serve thousands of senior-living providers.
Read the case studyExpedia / Pariveda engagement
A five-person team, early cloud architecture, and focused execution moved a long-running initiative into production.
Read the case study03 / Invention
My invention work spans optical sensing, algorithmic personalization, and digital media. Three issued U.S. patents name me as a co-inventor.
Explore selected inventions04 / Leadership
I lead through transparency, trust, and direct involvement in the hard decisions. My role is to create clarity, remove obstacles, and help the team grow stronger as it delivers.
How I work and leadCurrently / Managing Partner
I work on the technical and commercial questions around AI and intellectual property, helping creators and rights holders turn content, rights, and ideas into useful AI products and potential new revenue streams.
Explore Amplist05 / Writing
AI’s real potential may not be in perfecting management, but in helping leaders recognize when perfection itself has become the problem. The next frontier of measurement will not focus on how well organizations perform but on how effectively they explore.