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# Building the platform behind a new reviews business
- URL: https://www.justinsaul.com/work/senioradvisor/
- Published: 2026-09-23T02:06:16.000Z
- Updated: 2026-09-23T02:06:16.000Z
- Description: SeniorAdvisor · A Place for Mom
- Author: Justin Saul
- Tags: #case-study

## Context

SeniorAdvisor was created within A Place for Mom to help people evaluate senior-living options through a dedicated reviews platform.

## Challenge

The platform needed to connect provider information, consumer reviews, moderation, search visibility, and business integrations. The architecture had to support a useful customer experience and the growth of a new business.

## What I did

I co-founded the platform and personally built its first architecture and data model. I helped develop the systems behind provider information, reviews, technical SEO, moderation, and integrations as the platform grew.

The work connected the foundational data decisions with the practical requirements of operating a reviews destination: organizing information, making it discoverable, and supporting the teams maintaining it.

## Result

SeniorAdvisor grew to include thousands of providers and thousands of reviews annually. It became a substantial business within the parent organization.

## What it demonstrates

The ability to create the initial technical foundation of a product and connect its development to a meaningful business opportunity.